Conservation & Research: Sharks Beyond the Glass

Beyond visitor engagement, The Florida Aquarium uses its shark exhibits and infrastructure as platforms for conservation research, rescue and rehabilitation, and partnership programmes. While many of the Aquarium’s headline programmes focus on coral, sea turtles and reef systems, the shark component also contributes to broader efforts: monitoring, public awareness, support for state and federal shark protection measures, and in some cases, husbandry efforts that feed into knowledge useful for wild populations.

Although not every piece of the shark research publicised is specific to Florida, the general role of aquaria in conservation—especially for sharks—is increasingly recognised. The IFAS publication notes that public aquaria have been key to shark husbandry knowledge, breeding programmes, and raising awareness of species threatened by over-fishing or habitat degradation. 

For The Florida Aquarium, the shark exhibits create a “hook” to draw visitors—yet ideally that interest is converted into conservation action: supporting legislation, promoting safe boating (reducing shark by-catch), restoring nursery habitats, and fostering respect for these predators rather than fear.

  Visitor Experience & Engagement: “Shark Week Every Day”

As the 2023 FOX 13 article headline suggests, for many visitors The Florida Aquarium positions itself as offering a “shark week every day” experience. The combination of large tanks, viewing tunnels, close-up windows, interactive diving programmes, and public-facing experts (such as shark curators) gives the shark exhibits a central and popular role 

Key visitor experience elements:

  • Immersive large-volume tanks where sharks swim alongside rays, fish and turtles, giving scale and realism (e.g., the “Coral Reef” exhibit). 

  • Dive programmes: certified visitors may enter shark habitats under supervision (a highlight for many) 

  • Interpretive signage, staff presentations and educational talks about shark biology, myths, and conservation.


  • Media and outreach: the Aquarium’s marketing positions sharks as exciting, essential, and local.


  • Emphasis on Florida’s shark fauna: connecting visitors to the world outside the glass and encouraging stewardship of local waters.



This visitor-focused approach helped the Aquarium revitalise itself after early financial struggles (the article mentions that after opening in 1995, the institution initially faced lower‐than‐expected attendance and debt).  The shark exhibits, among other attractions, helped broaden its appeal. shutdown123

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